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Coastline Regional Occupational Program (ROP)

Sports & Entertainment Marketing

COURSE DESCRIPTION

This introductory course helps students develop an extensive understanding of marketing concepts and theories that apply to sports, entertainment and business.  Areas covered in this course include: the basics of marketing, target marketing and segmentation, sponsorship, event marketing, promotion and marketing plans.  It also includes college and amateur sports marketing, professional sports marketing, public image, the entertainment industry, entertainment marketing, and legal issues for sports and entertainment.

COURSE TOPICS

  • Introduction and orientation
  • The sports and entertainment industry
  • The world of marketing
  • Connections and contrasts
  • The sports market
  • Sports products
  • Sports market research and outlets
  • Branding and licensing
  • Sports marketing plans and careers
  • Sports promotion
  • The entertainment market
  • Entertainment products and marketing
  • Product and price decisions
  • Entertainment promotion
  • Entertainment marketing plans
  • Images and licensing

STUDENT LEARNING OUTCOMES (SLO)

Upon successful completion, Coastline ROP students will:

  • Integrate Academic and Technical Skills
  • Practice Problem Solving and Critical Thinking Skills
  • Communicate and Collaborate with Diverse Audiences
  • Demonstrate Creativity and Innovation
  • Act as Responsible, Ethical Citizens
  • Develop Personal, Educational and Career Goals

Course Descriptions

Administration of Justice
Animal Health Care Internship
AP Computer Science A
AP Computer Science Principles
Art of Animation
Art of TV & Video Production
Automotive Technology
Automotive Technology Internship
Automotive Technology Pre-Apprenticeship
Baking & Pastry Fundamentals
Broadcast News
Business Internship
Careers in Education
Careers in Education (Docent Program)
Careers with Children Cooperative
Careers with Children Internship
CNA (Pre-Certification) Internship
Computer Graphics
Computer Graphics (Advanced)
Computer Integrated Manufacturing
Computer Programming
Computerized Accounting
Construction Technology
Construction Technology Pre-Apprenticeship
Crime Scene Investigation (CSI)
Culinary Arts
Culinary Arts (Advanced)
Culinary Arts Internship
Dental Assistant Back Office
Dental Assistant Back Office and Radiology Internship
Dental Assistant Back Office Internship
Dental Assistant Front Office
Diversified Service Careers Internship
Emergency Medical Responder (EMR)
Emergency Medical Technician (EMT)
Engineering Design
Engineering Design & Development
Engineering Innovations
Entertainment Art
Entrepreneurship
Film & Digital Media Studies
Financial Services Internship
Fire Science 101
Floral Design
Floral Design (Advanced)
Floral Design Internship
Food Services Cooperative
Hotel & Tourism Internship
Introduction to Medical Careers
Introduction to Product Design & Engineering
Manufacturing Engineering Technology
Manufacturing Engineering Technology (Advanced)
Marketing Principles
Medical Assistant Back Office Internship
Medical Assistant Front Office Internship
Medical Core
Medical Nursing Careers Internship
Medical Office Management & Billing
Medical Terminology
Microsoft Tools
Multimedia Communications Design
Music Technology
Pharmacy Technician
Pharmacy Technician Internship
Principles of Engineering
Professional Dance
Programming and Robotics
Rapid Product Development
Registered Dental Assistant (RDA) Preparation
Retail & Service Careers Cooperative
Retail Sales & Merchandising Internship
Sports & Entertainment Marketing
Sports Medicine
Theater Technology
Video & Film Production
Video Game Design
Virtual Enterprise
Visual Imagery
Visual Imagery (Advanced)
Web Site Development


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